In this report, in-plant diversification opportunities are presented, along with best-practices organizations can implement to help maximize those opportunities, and the technology available to produce the applications that are in high demand.
When it comes to understanding your customers and prospects, demographic data is critical. But is it enough? Demographic targeting tells you what someone looks like, but it does not predict what they will buy or what type of messaging is most effective in reaching them. For this, marketers must turn to behavioral and psychographic targeting. This white paper explores the differences between demographic, behavioral, and psychographic targeting.
